Hyper casual games monetization5/17/2023 ![]() In response, studios may need to find ways to monetize their games through other means, such as targeting niche audiences or finding new revenue streams. Additionally, a change in users' preferences in which they are looking for less ad-aggressive experiences and a product that may engage them in the long run affected the demand for ads even further. This is due to the fact that users are now given the option to opt-in of sharing their advertising ID with advertisers while in the past this was the default, leading to a decrease in demand for ads and a lower eCPM. Recent changes to privacy policies, particularly with the release of iOS 14.5, have impacted the ability to monetize hyper-casual games through traditional means i.e. It is important for studios to understand the current market conditions in order to navigate these challenges and take advantage of opportunities in the industry. This makes it more difficult for studios to create a successful game, whether it be a hit or targeting a specific niche. The challenge relates to a crowded market, with an increasing number of games available on the Apple Store and Google Play Store, particularly within the hyper-casual genre. Specifically for game studios, this process is driven by the value that a studio can bring through its ability to either create hit games or target a niche audience. To better understand the difference between the two genres of games, one must experience it to fully grasp it.The gaming industry is evolving and undergoing a consolidation process, with larger companies acquiring smaller ones and smaller companies merging with each other. This way, you can maximize the value of each ad and attract more players. A/B testing and tweaks are effective ways to increase retention. Luckily, game developers can boost retention rates with various tools. You should aim to boost retention rates to at least 40% on day one, and at least 15% on day seven. In order to make the most of ad monetization in hyper-casual games, you need to have a comprehensive retention strategy. These short video interstitials are typically a few seconds long, and can increase revenue by 30-40%. Depending on the game, rewarded ads are as effective as skippable video ads. Because these games are known for their simplicity and ease of play, it is crucial that the ads convey a compelling story. Mobile game ads have become essential for hyper-casual games to survive in the market. ![]() The success of ad monetization in hyper-casual games is largely dependent on its strong ad creative. In turn, hyper-casual games can become more profitable as advertisers begin to realize that these gamers are often more likely to bounce around. The more players a game has, the more impressions it will receive from advertisers. By incorporating these trends into their games, hyper-casual developers can take advantage of the high number of users who churn out from their games every day. In addition, a high player turnover means that developers can cross-promote other titles within their portfolio to attract new players. They can spend up to five days developing a gameplay video before they have time to focus on the in-game experience. In addition, developers who create hyper-casual games are often in a race against time, creating as many as 15 games before they publish one. Hyper-casual games often have simple, intuitive gameplay. The difference between high player turnover in hyper-casual and casual games lies in the fact that they're typically less difficult to create and scale. In this way, developers can test different concepts with limited resources. ![]() In addition, these games typically have longer lifespans than other hyper-casual games. As a result, growing games become exponentially more fun as more players play and compete with them. The player grows to a certain size when they play the game, but they do not necessarily all reach the same size. Growing mechanics are similar to idle mechanics. And if these are combined with other gameplay mechanics, such as timing, you'll find an endless loop. In addition, hyper-casual games can incorporate stacking mechanics that involve moving and rotating objects. For example, a game like Roller Splat requires the player to color a maze with the fewest moves while maximizing their score. Low-tech games can be designed to be as easy as a simple match-three game. Hyper-casual games require more complex gameplay mechanics and more testing. ![]() A key difference between hyper and low-tech games is the level of technical complexity.
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